-
Add to Cart The item has been added -
-
-
-
Add to Cart The item has been added
Max Factor
Max Factor, born Maksymilian Faktorowicz on September 15, 1877, in Zduńska Wola, Poland, was a pioneering cosmetician and entrepreneur who significantly influenced the beauty industry. He began his career in Europe as a wig maker and cosmetician before emigrating to the United States in 1904. By 1909, he had established Max Factor & Company in Los Angeles, aiming to provide customized wigs and theatrical makeup to the burgeoning film in
Recognizing that traditional stage makeup was unsuitable for the demands of motion pictures, Factor developed the first makeup specifically designed for film actors in 1910. This innovation led to the creation of "Flexible Greasepaint" in 1914, which allowed for more natural appearances on screen. He also introduced the concept of "Color Harmony" in 1918, coordinating makeup shades to complement an individual's complexion, eye, and hair color.
Factor's contributions extended beyond product development; he is credited with coining the term "make-up" and was instrumental in popularizing cosmetics among the general public. His work earned him an honorary Academy Award in 1929 for his significant impact on the film industry.
After his passing on August 30, 1938, in Beverly Hills, California, his son, Francis "Frank" Factor, continued the family legacy, further expanding the brand's influence. Today, Max Factor remains a prominent name in cosmetics, celebrated for its innovative products and enduring impact on beauty standards.